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Background Knowledge  |  FleetTalk with Volkswagen Passenger Cars


“We are on the doorstep of unbelievable momentum”

Hans Andree, Head of Fleet Sales Germany, and Yvonne Kuschel, Head of International Fleet Steering, are firmly convinced that 2024 will be a special year for Volkswagen fleet customers in many respects. In this interview, these fleet professionals explain why this prediction is relevant above and beyond the anticipated model explosion.

Ms Kuschel, Mr Andree: Even if for many of us it already feels like half a lifetime ago, let’s take a look back for a moment. What’s your take on 2023?

Hans Andree: 2023 was a successful year for Volkswagen Germany overall: with almost 520,000 registered vehicles¹, we have further confirmed our market leadership, and the brand even recorded sales of around 2.5 million vehicles worldwide. This corresponds to an increase of almost 300 thousand vehicles compared to the previous year – despite the difficult logistics situation, increased semiconductor costs and supply bottlenecks due to the floods in Slovenia.

 

Yvonne Kuschel: At the same time, we are glad that we were able to work through the high order backlog despite these challenges and thus significantly shorten the recently very long delivery times for our customers.

Then let’s get straight into it: how is the new reality being reflected in our business with commercial customers?

Hans Andree: We can once again perform the way our customers are used to from Volkswagen: We are offering our technologically best product portfolio, have competitive prices and an all-round comprehensive package including financing options of all kinds. Also with our service network, through which company mobility can basically be completely guaranteed.

 

Yvonne Kuschel: In this regard, Volkswagen is quite unique – not only among other German brands, but among other European brands, too. Especially since our commercial customers have access to the financing services just mentioned locally, too, through financial services companies in their respective markets. This clearly sets us apart from other manufacturers.

New 2024: Passat, Tiguan und Golf Variant

That takes us back nicely to our original point. Finally, in the next few months, something is about to be released that might be of interest to fleet operators …

Hans Andree: In 2024, our fleet customers can expect an impressive display of new products. The successors to the three most popular fleet vehicles in Germany, namely the new Passat, the new Golf, and the new Tiguan, will be launched this year. We are also expanding our product range with the all-electric ID.7 Tourer – a game changer for company electric mobility.

 

Yvonne Kuschel: The new Passat on its own is a real highlight: 90 to 95 per cent of registrations in the European markets for this model are accounted for by fleets. The significance of a new generation of the Passat doesn’t need explaining. Much more interesting for fleet operators is the fact that we have further tailored the equipment to their needs. That’s to say, features that fleet customers used to have to order on top are now already included as standard. In concrete terms, this means that the features frequently ordered by major customers are already integrated as standard in the new model.

Let’s move on to the new Golf. Where’s this model’s journey headed?

Yvonne Kuschel: I’ve been following the Golf my whole life long, since we were both born in the same year – 1974 (laughs). Since 50 years, the Golf stands for the democratisation of new technologies. The update of the Golf is also characterised by the next-generation infotainment system with super-fast processors, intuitive voice control and the integration of ChatGPT.

Apart from this classic that’s continually being reinvented, the ID.7 Tourer is a completely new model …

Hans Andree: An all-electric counterpart to the Passat has been high on the wish lists of key account managers for some time now; after all, long-distance estate cars in the luxury class play a key role when it comes to moving a fleet towards CO₂ neutrality. The new ID.7 Tourer fulfils these requirements perfectly. But above all, the all-electric range of up to 607 kilometres (depending on battery capacity) makes the ID.7 Tourer the ideal car for long-distance drivers. This means that we cover almost all operational use cases; nobody in field service really needs to have range anxiety any more.

The new ID.7 Tourer

“The all-electric ID.7 Tourer meets the needs of frequent drivers. For me, the car is the all-electric counterpart to the Passat – and now is the perfect time to put it on the road.”

 

Hans Andree
Head of Fleet Sales Germany, Volkswagen Passenger Cars

The first commercial customers have already been able to get a glimpse of the ID.7 Tourer in sneak previews. What was the feedback like?

Yvonne Kuschel: To be completely honest: extremely positive. At the events, it was the luxurious spaciousness of the vehicle that seemed to appeal to fleet managers. A maximum loading volume of more than 1,700 litres is already a real statement for an electric vehicle. But the vehicle also really impressed with all the innovation of its interior comfort. On the whole, what we have achieved here, I believe, is the perfect balance of creating something completely new with the vehicle while maintaining all that is “known and valued”.

The models are without question the centrepiece of electromobility. To what extent does Volkswagen support the transition to and operation of an electric fleet?

Hans Andree: Quite clearly – in the way that we are integrating all relevant factors of electric mobility into it. Because it isn’t just about the vehicles themselves when it comes to this highly consulting-intensive topic. There are other aspects to consider, such as the construction of unique charging infrastructure at company locations. To this end, we have the Group subsidiary Elli². At the same time, company car drivers worldwide want to be able to charge in a way that’s straightforward, and this is possible with the Charge&Fuel Card and app from LOGPAY³. Of course, there are also solutions for the reimbursement of business charging costs as part of the Home Charging Service⁴ when using wallboxes at home.

 

Yvonne Kuschel: We’re driving this holistic strategy in a European context, currently with a lot of attention being dedicated to intensive training for our importers with regards to electrification. You could put it like this: we don’t want to remain a “one for all”, we also want to become an “all in one” – in all matters relating to company mobility.

“Electric vehicles are now a popular choice in vehicle fleets. Our customers can expect the same quality, materials, and value from our electric models as they have always appreciated from our products.”

 

Yvonne Kuschel
Head of International Fleet Steering, Volkswagen Passenger Cars

All information applies to the German market.

 

¹⁾Including Volkswagen Commercial Vehicles Germany

²⁾Volkswagen Group Charging GmbH

³⁾The administrator of the Charge&Fuel Card is LOGPAY Transport Services GmbH, Schwalbacher Str. 72, 65760 Eschborn, Germany. – a subsidiary of Volkswagen Financial Services AG

⁴⁾The Home Charging Service is provided by LOGPAY Transport Services GmbH as a service. The payment service is handled by LOGPAY Financial Services GmbH.

Stand: 13.03.2024
© Volkswagen AG

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