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Fleet Management  |  Corporate Identity

All corporate, or what?

It is developed, fostered, cultivated, adapted with a great deal of effort – and also plays a key role for the fleet: what fleet managers need to keep in mind on the important topic of corporate identity.

Whether for the doer or the thinker, the long-established or the newcomer, or for whoever happens to be in the thick of it … for all the question is what is the right vehicle fleet. When it comes to your company’s image, company cars have always been an extremely important “means of transport”. In the same way as dress style or a person’s behaviour, the appearance of a company car also shapes the perception of recipients in many respects. And this is true both outwardly, for example, in relation to customers, suppliers, the media and the general public, and inwardly in the sense of employees and others. In short: the design and composition of the fleet should always be in harmony with the corporate identity (CI).

 

Integrating relevant interfaces early on
Fleet managers would therefore do well to first get a clear picture of this very corporate identity. Ultimately, the term is extremely complex and apart from the visual appearance of a company also, for example, addresses its policies, values and general self-understanding. What’s more, especially in dynamic times like these, such aspects are not necessarily set in stone. It is therefore all the more important for meaningful fleet planning in the long term to foster ongoing contact with relevant interfaces in the company – especially the strategy and/or communication department.

 

Everything has to be right outwardly and inwardly
Once the main key points concerning the company’s CI have been clarified, the next step of selecting the specific vehicle is much easier: from manufacturer to powertrain technology through to vehicle class. Fleet managers have enormous scope in this respect today, with practically every nuance within the context of CI being covered. For example, if the relatively young high-tech company also wants to communicate a certain down-to-earth sense, vehicle attributes such as “progressive technology”, “classic design” and “practicability” must also be reconciled. A further focus is then on the direct purpose of use of the fleet vehicle. A sales representative in the mid-range estate segment meets the B2B customer on an equal footing, neither higher nor lower – just the perfect level. With management, meanwhile, there is scope for combining the powertrain technology with a sophisticated vehicle class in the style of the luxury SUV. In this context, however, fleet managers should always consider that the corporate identity needs to be reflected inwardly, too. This means that if the company has flat hierarchies and an informal culture, excessive nuances in the assigned vehicle classes have a disjointed effect.

 

CI care also means: increasing driver awareness
Keyword harmony: aside from vehicle selection, this refers to the behaviour of the company car user, too. This is an aspect that fleet managers should pay special attention to, especially in times of fast feedback culture with social media. For example, if an employee leaves their company car running for a disproportionately long time when parked, in order to keep it cool in summer or warm in winter, the painstakingly established image quickly becomes tarnished – especially if sustainability is visibly advertised on the car. The same applies to unnecessary acceleration or generally conspicuous behaviour on the road. In the sense of nurturing the corporate identity, it is therefore recommended to make employees specifically aware of the impact of their behaviour in the public sphere.

 

Advertising space – but in the right place
And when we are on the topic of vehicle branding or stickers: not only the question of “how” plays an important role here, but also “whether”. Every fleet vehicle is of course potentially an attractive advertising space that is clearly visible from afar. But for advertising to be received correctly and appropriately in every respect, less can sometimes be more. This means that it is best to forego branding on any vehicle that – for whatever reason – does not fully transport the values defined in the CI.

Status: 29. August 2022

© Volkswagen AG

CUPRA Terramar VZ 1.5 e-HYBRID 200 kW (272 PS), fuel consumption (weighted, combined): 0.4-0.5 l/100 km; power consumption (weighted, combined): 17.6-19.0 kWh/100 km; fuel consumption (battery discharged): 5.7-6.1 l/100 km; CO₂ emissions (weighted, combined): 10-12 g/km; CO₂ class (weighted, combined): B; CO₂ class (battery discharged): D-E. (Status: 12.2024)
Škoda Elroq, Stromverbrauch kombiniert: 15,2-16,6 kWh/100 km; CO₂-Emissionen kombiniert: 0 g/km; CO₂-Klasse: A.
Audi S6 Sportback e-tron, electricity consumption in kWh/100 km: combined 16.7–15.7; CO₂ emissions in g/km: combined 0; CO₂ class: A. Information on electricity consumption, CO₂ emissions and CO₂ classes given in ranges depends on the equipment selected for the vehicle. Vehicle images show special equipment. (Status: 09.2024)
Audi A6 Avant e-tron performance, electricity consumption in kWh/100 km: combined: 17.0–14.8; CO₂ emissions in g/km: combined 0; CO₂ class: A. Information on electricity consumption, CO₂ emissions and CO₂ classes given in ranges depends on the equipment selected for the vehicle. Vehicle images show special equipment. (Status: 09.2024)
Audi A6 Sportback e-tron performance, electricity consumption in kWh/100 km: combined 15.9–14.0; CO₂ emissions in g/km: combined 0; CO₂ class: A. Information on electricity consumption, CO₂ emissions and CO₂ classes given in ranges depends on the equipment selected for the vehicle. Vehicle images show special equipment. (Status: 09.2024)
CUPRA Formentor VZ 2.0 4Drive 245 kW (333 PS), fuel consumption (combined): 8.7-8.9 l/100 km; CO₂ emissions (combined): 192-201 g/km; CO₂ class (combined): G. Information on consumption, CO₂ emissions and CO₂ classes given in ranges depends on the equipment selected for the vehicle. Vehicle images show special equipment. (Status: 09.2024)
CUPRA Leon VZ 1.5 e-HYBRID 200 kW (272 PS), fuel consumption (weighted, combined) 0,4 l/100 km; power consumption (weighted, combined) 16.5-16.8 kWh/100 km; fuel consumption (battery discharged) 5.4-5.5 l/100 km; CO₂ class (weighted, combined) 9-10 g/km; CO₂ class (weighted, combined): B; CO₂ class (battery discharged): D. Information on consumption, CO₂ emissions and CO₂ classes given in ranges depends on the equipment selected for the vehicle. Vehicle images show special equipment. (Status: 09.2024)
CUPRA Leon Sportstourer VZ 1.5 e-HYBRID 200 kW (272 PS), fuel consumption (weighted, combined) 0.4-0.5 l/100 km; power consumption (weighted, combined) 16.7-17.1 kWh/100 km; fuel consumption (battery discharged) 5,5-5,6 l/100 km; CO₂ class (weighted, combined) 9-11 g/km; CO₂ class (weighted, combined): B; CO₂ class (battery discharged): D. Information on consumption, CO₂ emissions and CO₂ classes given in ranges depends on the equipment selected for the vehicle. Vehicle images show special equipment. (Status: 09.2024)
CUPRA Tavascan Z 4Drive 250 kW (340 PS) 77 kWh, power consumption (combined): 16.5-18.1 kWh/100 km; CO₂ emissions (combined): 0 g/km; CO₂ class: A. Information on consumption, CO₂ emissions and CO₂ classes given in ranges depends on the equipment selected for the vehicle. Vehicle images show special equipment. (Status: 09.2024)
Golf eHybrid, power consumption weighted, combined: 15.7–14.7 kWh/100 km plus 0.4–0.3 l/100 km; fuel consumption battery discharged, combined: 5.3–5.0 l/100 km; CO₂ fuel consumption battery discharged, combined: 9–6 g/km; CO₂ class weighted, combined: B; CO₂ class battery discharged: D–C. Information on consumption, CO₂ emissions and CO₂ classes given in ranges depends on the equipment selected for the vehicle. Vehicle images show special equipment. (Status: 08.2024)
Q6 e-tron, electricity consumption in kWh/100 km: combined 19.6-16.5; CO₂ emission in g/km: combined 0; CO₂ class: A. Information on electricity consumption, CO₂ emissions and CO₂ classes given in ranges depends on the equipment selected for the vehicle. Vehicle images show special equipment. (Status: 06.2024)
Q7, fuel consumption in l/100 km (combined):11,0–7,8; CO₂ emissions in g/km (combined): 251–204; CO₂ class: G. Information on fuel/power consumption and CO₂ emissions given in ranges depends on the equipment selected for the vehicle. Vehicle images show special equipment. (Status 03.2024)
ID.7 Tourer Pro, power consumption in kWh/100 km: combined 16.8-14.5; CO₂ emission in g/km: combined 0. Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle. Information on fuel/power consumption and CO₂ emissions given in ranges depends on the equipment selected for the vehicle. Vehicle images show special equipment. (Status: 03.2024)
Superb, the official consumption and emission figures will not be available until the type approval process is concluded. (Status: 12.2023)
Enyaq 85 / Enyaq 85x, Enyaq 85: power consumption in kWh/100 km: combined 15.8-14.9; CO₂ emission in g/km: combined 0. Enyaq 85x: power consumption in kWh/100 km: combined 16.8-16.0; CO₂ emission in g/km: combined 0. Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicles. Information on fuel/power consumption and CO₂ emissions given in ranges depends on the equipment selected for the vehicle. Vehicle image shows special equipment. (Status: 12.2023)
Q4 Sportback e-tron, power consumption in kWh/100 km: combined 18,9–15,6 (WLTP); CO₂ emissions in g/km: combined 0. Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicles. Information on fuel/power consumption and CO₂ emissions given in ranges depends on the equipment selected for the vehicle. Vehicle image shows special equipment. (Status: 11.2023)
Audi S6 Limousine TDI, fuel consumption in l/100 km (combined): 7,3–6,9; CO₂ emissions in g/km (combined): 191–182. Consumption and emission values are only available according to WLTP and not according to NEDC for the vehicle. (Status: 10.2023)
Audi S6 Avant TDI, fuel consumption in l/100 km (combined): 7.5–7.1; CO₂ emissions in g/km (combined): 196–187. Consumption and emission values are only available according to WLTP and not according to NEDC for the vehicle. (Status: 10.2023)
Audi S7 Sportback TDI, fuel consumption in l/100 km (combined): 7.5–7.1; CO₂ emissions in g/km (combined): 195–186. Consumption and emission values are only available according to WLTP and not according to NEDC for the vehicle. (Status: 10.2023)
Porsche Taycan 4, power consumption in kWh/100 km: combined 24.8–19.6; CO₂ emissions in g/km: combined 0. Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicles. Information on fuel/power consumption and CO₂ emissions given in ranges depends on the equipment selected for the vehicle. Vehicle images show special equipment. (Status:07.2023)
Audi e-tron GT quattro, power consumption in kWh/100 km: combined 21.6–19.6; CO₂ emissions in g/km: combined 0. Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicles. Information on fuel/power consumption and CO₂ emissions given in ranges depends on the equipment selected for the vehicle. Vehicle images show special equipment. (Status:07.2023)
Born 170 kW (231 PS) 77 kWh, power consumption in kWh/100 km: combined 17.5-15.7; CO₂ emissions in g/km: kombiniert 0; electric range (combined): 496-552 km (527-551 km for 5 seater) (WLTP). Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicles. Information on fuel/power consumption and CO₂ emissions given in ranges depends on the equipment selected for the vehicle. Vehicle images show special equipment. (Status:07.2023)
Tavascan, vehicle image shows optional equipment. (Status: 04.2023)
Vehicle no longer available for order, no consumption and emission data are available.
Golf Alltrack, fuel consumption in l/100 km: combined 5.9–5.6; CO₂ emissions in g/km: combined 154-146. Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicles. Information on fuel/power consumption and CO₂ emissions given in ranges depends on the equipment selected for the vehicle. Vehicle images show special equipment. (Status: 03.2023)
Audi R8 Spyder, fuel consumption in l/100 km: combined 13.9–13.4; CO₂ emissions in g/km: combined 316-305. Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicles. Information on fuel/power consumption and CO₂ emissions given in ranges depends on the equipment selected for the vehicle. Vehicle images show special equipment. (Status: 03.2023)
Polo GTI, fuel consumption in l/100 km: combined 7.1–6.8; CO₂ emissions in g/km: combined 161-153. Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicles. Information on fuel/power consumption and CO₂ emissions given in ranges depends on the equipment selected for the vehicle. Vehicle images show special equipment. (Status: 03.2023)
Leon CUPRA 300, no longer available for order. (Status: 03.2023)
Audi e-tron, power consumption in kWh/100 km: combined 24.3–22.0; CO₂ emissions in g/km: combined 0: efficiency class: A+++. Vehicle images show special equipment. (Status: 09.2019)
A6 Avant TFSI e quattro, fuel consumption in l/100 km: combined 1.6–1.3; power consumption in kWh/100 km: combined 21.5–19.8; CO₂ emissions in g/km: combined 37-30. Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicles. Information on fuel/power consumption and CO₂ emissions given in ranges depends on the equipment selected for the vehicle. Vehicle images show special equipment. (Status: 03.2023)
SEAT Leon e-Hybrid, currently not available. (Status: 03.2023)
Arteon eHybrid and Arteon Shhoting Brake eHybrid, Arteon eHybrid: fuel consumption in l/100 km: combined 1.4–1.1; power consumption in kWh/100 km: combined 16.0–14.7; CO₂ emissions in g/km: combined 31-25. Arteon Shooting Brake eHybrid: fuel consumption in l/100 km: combined 1.4–1.2; power consumption in kWh/100 km: combined 16.2–15.0; CO₂ emissions in g/km: combined 32-26. Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicles. Information on fuel/power consumption and CO₂ emissions given in ranges depends on the equipment selected for the vehicles. Vehicle images show special equipment. (Status: 03.2023)
T-Roc R, fuel consumption in l/100 km: combined 9.1–8.6; CO₂ emissions in g/km: combined 205-196. Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicles. Information on fuel/power consumption and CO₂ emissions given in ranges depends on the equipment selected for the vehicle. Vehicle images show special equipment. (Status:03.2023)
ID.4, ID.4 Pure Performance: power consumption in kWh/100 km: combined 17.9–16.7; CO₂ emissions in g/km: combined 0. ID.4 Pro Performance: power consumption in kWh/100 km: combined 18.6–16.4; CO₂ emissions in g/km: combined 0. ID.4 Pro 4MOTION: power consumption in kWh/100 km: combined 19.3–17.1; CO₂ emissions in g/km: combined 0.Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicles. Information on fuel/power consumption and CO₂ emissions given in ranges depends on the equipment selected for the vehicle. Vehicle images show special equipment. (Status: 03.2023)
Enyaq iV and Enyaq Coupé iV, Enyaq iV: power consumption in kWh/100 km: combined 17.1–15.8; CO₂ emissions in g/km: combined 0. Enyaq Coupé iV: power consumption in kWh/100 km: combined 16.9–15.4; CO₂ emissions in g/km: combined 0.Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicles. Information on fuel/power consumption and CO₂ emissions given in ranges depends on the equipment selected for the vehicle. Vehicle images show special equipment. (Status: 03.2023)
Motorsports vehicle, not available as a production model, no consumption and emission data are available.
ID.4 GTX, power consumption in kWh/100 km: combined 19.3–17.2 (WLTP); CO₂ emissions in g/km: combined 0. Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicles. Information on fuel/power consumption and CO₂ emissions given in ranges depends on the equipment selected for the vehicle. Vehicle images show special equipment. (Status: 03.2023)
Amarok PanAmericana, fuel consumption in l/100 km: combined 10.5–10.2; CO₂ emissions in g/km: combined 274-267. Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicles. Information on fuel/power consumption and CO₂ emissions given in ranges depends on the equipment selected for the vehicle. Vehicle images show special equipment. (Status:03.2023)
ID.3, power consumption in kWh/100 km: combined 16.5–15.2; CO₂ emissions in g/km: combined 0. Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicles. Information on fuel/power consumption and CO₂ emissions given in ranges depends on the equipment selected for the vehicle. Vehicle images show special equipment. (Status: 07.2023)
Audi Q8 e-tron, combined power consumption in kWh/100 km: 24.4–20.1(WLTP); CO₂ emissions (combined) in g/km: 0. Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicles. Information on fuel/power consumption and CO₂ emissions given in ranges depends on the equipment selected for the vehicle. Vehicle images show special equipment. (Status: 12.2022)
Superb, official consumption and emission figures are not yet available, as the type approval process has not yet been completed.
ID. Buzz and ID. Buzz Cargo, ID. Buzz Pro: power consumption in kWh/100 km: combined 21.8 - 20.6; CO₂ emissions in g/km: combined 0. ID. Buzz Cargo: power consumption in kWh/100 km: combined 22.3-20.3; CO₂ emissions in g/km: combined 0. Only consumption and emission values according to WLTP and not NEDC are available for the vehicles. Fuel consumption and CO₂ emissions data with ranges depending on the vehicle equipment selected. Vehicle illustrations show optional equipment.
ID.5 Pro and ID.5 Pro Performance, Power consumption in kWh/100 km: combined 18.4-16.1; CO2 emissions in g/km: combined 0. Only consumption and emission values according to WLTP and not NEDC are available for the vehicles. Fuel consumption and CO2 emission data with ranges depending on the equipment selected for the vehicles. Vehicle illustration shows optional equipment.
Image shows concept vehicle/study, the vehicle is not available as a production model, no consumption and emission data are available.
ID.5 Pro, power consumption in kWh/100 km: combined 16.2; CO2 emissions in g/km: 0; efficiency class: A+++.Vehicle image shows optional equipment. (Status: 11.2021)
ID.5 GTX, Power consumption in kWh/100 km: combined 17.1; CO₂ emissions in g/km: 0; efficiency class: A+++. Vehicle image shows special equipment. (Status: 05.2022)
Audi e-tron, power consumption in kWh/100 km: 24.3–22.0 combined; CO2-emission combined in g/km: 0; Efficiency class: A+++. Vehicle image shows optional equipment. (Status: 09.2019)
ID.4 Pro Performance, power consumption in kWh/100 km: 16.0–14.8 combined; CO2-emission combined in g/km: 0; Efficiency class: A+++. Vehicle image shows optional equipment. (Status: 02.2021)
Q5 Sportback, fuel consumption in l/100 km: Combined 7.6-4.7; CO2 emissions in g/km: Combined 182-123; efficiency class: C-A+. Vehicle image shows optional equipment. (Status: 02.2021)
Caddy Cargo, Fuel consumption in l/100 km: Combined 5.8-4.4; CO₂ emissions in g/km: Combined 131-117. Vehicle image shows optional equipment. (Status: 02.2021)
OCTAVIA COMBI SCOUT 1,5 TSI DSG e-TEC 110 kW, fuel consumption in l/100 km: Urban 6.1, extra-urban 4.2, combined 4.9; CO2 emissions in g/km: combined 112; efficiency class: A. Vehicle image shows optional equipment. (Status: 02.2021)
SEAT Leon Sportstourer e-HYBRID, power consumption in kWh/100 km: Combined: 15.5–15.0; electricity consumption/petrol in l/100 km: Combined 1.3–1.2; CO2 emissions in g/km: Combined 29–27; efficiency class: A+. Vehicle image shows optional equipment. (Status: 02.2021)
SEAT Leon e-HYBRID, power consumption in kWh/100 km: Combined 15.4–14.9; fuel consumption/petrol in l/100 km: Combined 1.3–1.2; CO2 emissions in g/km: Combined 29–27; efficiency class: A+. Vehicle image shows optional equipment. (Status: 05.2021)
SEAT Tarraco e-HYBRID, power consumption in kWh/100 km: Combined 14.5; fuel consumption/petrol in l/100 km: Combined 1.8; CO2 emissions in g/km: Combined 41; efficiency class: A+. Vehicle image shows optional equipment. (Status: 05.2021)
Audi Q4 e-tron , power consumption in kWh/100 km: Combined 17.3–15.8 (NEDC); Combined 19.0–17.0 (WLTP); CO₂ emissions in g/km: 0; efficiency class A+. Vehicle image shows optional equipment. (Status: 05.2021)
Octavia RS iV, fuel consumption in l/100 km: combined 1.5; power consumption in kWh/100 km: combined 11.2; CO2 emissions in g/km: combined 33; efficiency class: A+. Vehicle image shows optional equipment.
Octavia Combi RS iV, fuel consumption in l/100 km: combined 1.5; power consumption in kWh/100 km: combined 11.4; CO2 emissions in g/km: combined 34; efficiency class: A+. Vehicle image shows optional equipment. (Status: 05.2021)
OCTAVIA COMBI iV, fuel consumption in l/100 km: combined 1.4; power consumption in kWh/100 km: combined 11.6; CO₂ emissions in g/km: combined 31; efficiency class: A+. Vehicle image shows optional equipment. (Status: 05.2021)
CUPRA Born, power consumption in kWh/100 km: combined 16.0–15.0; CO₂ emissions in g/km: 0; efficiency class: A+. Vehicle image shows optional equipment. (Status: 09.2021)
Q4 Sportback e-tron, power consumption (NEDC) in kWh/100 km: combined1) 17.9–15.6; CO₂ emissions in g/km: combined1) 0; efficiency class: A+. Vehicle images show special equipment. (Status: 09.2021)
ŠKODA ENYAQ iV 80x, Power consumption in kWh/100 km: 16.1 combined; CO2-emission combined in g/km: 0; Efficiency class: A+. Vehicle image shows optional equipment. (Status: 09.2021)
ID.4 GTX, Power consumption in kWh/100 km: 18.2-16.3 combined; CO2-emission combined in g/km: 0; Efficiency class: A+++. Vehicle image shows optional equipment. (Status: 10.2021)
ID.5 GTX, power consumption in kWh/100 km: combined 17.1 – 15.6; CO₂ emissions combined in g/km: 0. Efficiency class: A+++; Vehicle image shows optional equipment.
ID.5 Pro and ID.5 Pro Performance, power consumption in kWh/100 km: combined 15,9 – 14,6; CO₂ emissions combined in g/km: 0; Efficiency class: A+; Vehicle image shows optional equipment. (Status: 06.2022)
CUPRA Formentor 2.0 TDI, fuel consumption in l/100 km: combined 5.1-4.3; CO₂ emissions in g/km: combined 135-113; efficiency class: B-A.Vehicle image shows optional equipment. (Status: 05.2022)
Audi S8 TFSI, fuel consumption in l/100 km: combined 10.8-10.7; CO₂ emissions in g/km: combined 246-245; efficiency class: E.¹⁾ Vehicle image shows optional equipment. (Status: 05.2022)
ID.3 1ST, power consumption in kWh/100 km: combined 15,4 – 13,5; CO₂ emissions combined in g/km: 0; Efficiency class: A+; Vehicle image shows optional equipment. (Status: 09.2021)
ŠKODA ENYAQ iV 80 , electricity consumption in kWh/100 km: Combined 13.6; CO2 emissions in g/km: 0; efficiency class: A+++. Vehicle image shows special equipment. (Status: 02.2022)
Golf GTI, (180 kW / 245 PS) (NEDC) fuel consumption in l/100 km: urban 9.0-8.6 / extra-urban 5.6-5.3 / combined 6.9-6.5; CO₂ emissions in g/km (combined): 157-149; efficiency class: D-C. Vehicle image shows special equipment. (Status: 05.2021)