{"id":33685,"date":"2024-09-06T12:28:09","date_gmt":"2024-09-06T10:28:09","guid":{"rendered":"https:\/\/www.groupfleet.com\/?p=33685"},"modified":"2024-09-11T16:21:01","modified_gmt":"2024-09-11T14:21:01","slug":"fleettalk_audi","status":"publish","type":"post","link":"https:\/\/www.groupfleet.com\/en\/fleettalk_audi\/","title":{"rendered":"\u201cOur new model concepts meet the demands of the most diverse fleet operators.\u201d"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><span style=\"color: #b4a8a0;\">From the Audi Q6 e-tron performance with a range of up to 641 km through to the elegant and functional Audi A5 Avant, Audi is launching a host of exciting model innovations for fleet customers. In this interview with Carsten Kort\u00fcm, Head of Sales Fleet Customers Germany, and Sascha Evers, Fleet Sales Coordination Europe, we discuss what these innovations mean and how the brand intends to set itself even further apart from (new) competitors in the market in the future, also over and above the vehicles themselves.<\/span><\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1702629261359{background-color: #ffffff !important;}&#8221;][vc_column css=&#8221;.vc_custom_1663594233237{background-color: #eef5f8 !important;}&#8221;]\n<div class=\"gridgallery vw_masonry mylightbox_group\">\n\t\t\t\t<div class=\"vw_masonry_item gg_img gg_img_1 gg_img_1_1  mylightbox_hover\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/www.groupfleet.com\/wp-content\/uploads\/2024\/09\/1920x1080_FleetTalk_neu_2_neu-1000x563.jpg\" class=\"attachment-vw_medium size-vw_medium open_mylightbox\" alt=\"\" data-full=\"https:\/\/www.groupfleet.com\/wp-content\/uploads\/2024\/09\/1920x1080_FleetTalk_neu_2_neu-1800x1013.jpg\" data-desc=\"\" \/>\t\t<\/div>\n\t<\/div>\n\n<script type=\"text\/javascript\">\n\/*\n\t$('.vw_masonry').masonry({\n\t\tcolumnWidth: 1,\n\t\titemSelector: '.vw_masonry_item',\n\t\tpercentPosition: true\n\t});\t\n*\/\n<\/script>[vc_column_text][\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"question-answer-modul abstractContentComponent parbase section\">\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<p class=\"L\" style=\"margin-right: 63.75pt;\"><strong style=\"letter-spacing: 0px;\">Mr Kort\u00fcm, Mr Evers: 2024 has been a challenging year so far for Audi in terms of general delivery figures \u2013 but also a year in which fleet customers, in particular, can look forward to numerous new models. What has been your experience over the past few months from a fleet perspective?<\/strong><\/p>\n<p style=\"padding-left: 40px;\"><strong>Carsten Kort\u00fcm:<\/strong> 2024 has been a year of transition for Audi. We\u2019re pursuing a clear plan \u2013 and focusing on innovation, increasing efficiency and strengthening relationships with our fleet customers. And they\u2019re continuing to grow steadily in number. Between January and June 2024, we achieved excellent results in fleets with upwards of ten vehicles, recording a total of 25,455 new registrations. This puts us in a very strong position.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 40px;\"><strong>Sascha Evers:<\/strong> A similarly consistent performance can be seen in other European markets. The fact remains that fleet sales are supporting our sales activities significantly. And when I look at the upcoming model launches in 2024\/25 \u2013 more than 20 new products with electric models, combustion engines or PHEVs \u2013 fleet managers can continue to feel in good hands with Audi. The new vehicles are all designed to meet their needs even more precisely, for example in relation to reducing carbon emissions.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<p class=\"L\" style=\"margin-right: 63.75pt;\"><strong style=\"letter-spacing: 0px;\">Electric models are a good starting point. Numerous new brands have virtually sprung up in recent times in this area, in particular, which are also targeting the fleet sector. Which arguments can Audi use here to set itself apart?<\/strong><\/p>\n<p style=\"padding-left: 40px;\"><strong>Carsten Kort\u00fcm:<\/strong> On the one hand, as Sascha just said: with custom-fit model concepts that meet the demands of a diverse range of fleet operators. Take, for example, <a href=\"https:\/\/www.groupfleet.com\/en\/audi-q6-etron\/\" target=\"_blank\" rel=\"noopener\">the new Audi Q6 e-tron.<\/a> With a range of up to 625 km, it is specially tailored to the needs of fleet customers \u2013 and the ideal travel companion even in the case of kilometre-intensive field service. Our comprehensive network of dealerships and service locations is a strong argument at the same time, and one that clearly sets Audi apart from new providers. Another reason is the close collaboration with Group companies such as Elli or Logpay. Whether customers want to install their own charging stations, need charging cards or some other form of support in relation to electric mobility &#8230; perhaps the best way to put it is to say: We don\u2019t stop at the vehicle itself, we support fleet customers far beyond this.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 40px;\"><strong>Sascha Evers:<\/strong> We also have to consider the so-called soft factors. Audi stands for premium quality and a strong brand image, which signals trust and safety. In our experience, such values play an extremely important role when deciding which fleet supplier to choose.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><span style=\"color: #b4a8a0;\">\u201cIn contrast to many other new providers, our efforts do not stop at the vehicle itself. Thanks to a strong network of dealerships and service locations as well as Group companies, we support fleet customers in many other ways also.\u201d<\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; el_width=&#8221;20&#8243; css=&#8221;&#8221; accent_color=&#8221;#b4a8a0&#8243;][vc_column_text css=&#8221;&#8221;]<span style=\"color: #b4a8a0;\"><strong>Carsten Kort\u00fcm<\/strong><\/span><br \/>\n<span style=\"color: #b4a8a0;\">Head of Sales Fleet Customers Germany, AUDI AG<\/span>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<p><strong>Let\u2019s talk a little about the Audi Q6 e-tron, which is the first production model based on the Premium Platform Electric (PPE). Aside from range, what does this model have up its sleeve in order to convince fleet customers?<\/strong><\/p>\n<p style=\"padding-left: 40px;\"><strong>Sascha Evers:<\/strong> In my view, it\u2019s primarily the strong charging capacity. At 260 kW, the car can charge from 10 to 80 per cent within about 21 minutes. Thanks to Plug &amp; Charge, the Audi Q6 e-tron authorises itself automatically at compatible charging stations, making charging genuinely more convenient and simpler than ever before. When taken together with the already mentioned range, then we\u2019re very close to the type of handling we\u2019ve come to expect from combustion engines. This means that field service employees can still cover their daily routes without significant adjustments.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"L\" style=\"margin-right: 63.75pt; padding-left: 40px;\"><strong>Carsten Kort\u00fcm:<\/strong> Personally I\u2019m also a major fan of the new head-up display, in which we are now using augmented reality. It ensures greater comfort and safety on longer journeys, in particular, which is also true of the new digital assistants with AI support. I would also definitely add the excellent suitability for everyday and family use: oodles of space in the luggage compartment, excellent legroom in the passenger compartment, lots of storage space etc.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text]\n\n<div class=\"article_paragraphimage article_paragraphimage_right \" style=\"width: 40%;\">\n\t<div class=\"ap_img_wrapper mylightbox_hover\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.groupfleet.com\/wp-content\/uploads\/2024\/09\/1920x1080_a242912-640x360.jpg\" class=\"attachment-vw_small size-vw_small open_mylightbox\" alt=\"\" data-full=\"https:\/\/www.groupfleet.com\/wp-content\/uploads\/2024\/09\/1920x1080_a242912-1800x1013.jpg\" data-desc=\"\" \/>\t<\/div>\n\t<div class=\"article_paragraphimage_text\">\n\t\t\t<\/div>\n\t<div class=\"clear\"><\/div>\n<\/div>[vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<p><strong>A new model that\u2019s eagerly awaited by corporate clients is likewise set to launch with the Audi A5 Avant, which will be available with a combustion engine too. Which competencies will this vehicle bring that are of relevance for fleets?<\/strong><\/p>\n<p style=\"padding-left: 40px;\"><strong>Carsten Kort\u00fcm:<\/strong> Visually, of course, the Audi A5 Avant is pure elegance and therefore offers added prestige for business users. At the same time, the high functionality and practical features of the model must also be mentioned \u2013 whether the large luggage compartment or the flexible seating configuration. Typically Avant even.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 40px;\"><strong>Sascha Evers:<\/strong> And taking typical fleet use cases one step further: The new Audi A5 can integrate seamlessly into our customers\u2019 digital ecosystem and therefore offer a personal connectivity experience. In terms of the powertrain, the new Avant relies on a strong combination of performance and efficiency both in the combustion engine models that will be available initially and then later on in the hybrid variant.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<p><strong>How long can fleets \u2013 as with the Audi A5 Avant \u2013 continue to expect this mix of several available powertrain concepts?<\/strong><\/p>\n<p style=\"padding-left: 40px;\"><strong>Carsten Kort\u00fcm:<\/strong> The overall goal remains the same: We will all drive electrically in the foreseeable future. That\u2019s the way forward, that\u2019s technologically evident. We have relevant legislation in all markets to reduce carbon emissions and exhaust emissions; electric mobility is the only technology out there at the moment that can allow these objectives to be met. 2033 is the target set by Audi to discontinue sales of cars with combustion engines in Europe. But we are also ideally positioned for the transition period. The newly developed PPC platform ultimately offers us a completely new platform for our combustion engine models.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><span style=\"color: #b4a8a0;\">\u201cThe integration of the Audi Application Store in the infotainment system of the Audi A6 e-tron provides access to a variety of third-party apps, such as YouTube \u2013 without the need for a smartphone. The app portfolio is being enhanced continually and is tailored to the relevant markets.\u201d<\/span><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; el_width=&#8221;20&#8243; css=&#8221;&#8221; accent_color=&#8221;#b4a8a0&#8243;][vc_column_text css=&#8221;&#8221;]<span style=\"color: #b4a8a0;\"><strong>Sascha Evers<\/strong><\/span><br \/>\n<span style=\"color: #b4a8a0;\">Fleet Sales Coordination Europe, AUDI AG<\/span>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<p><strong>In your experience, what role do plug-in hybrids play for fleet customers at the moment?<\/strong><\/p>\n<p class=\"L\" style=\"margin-right: 63.75pt; padding-left: 40px;\"><strong>Sascha Evers:<\/strong> PHEVs are in strong demand at present in many European countries \u2013 we will therefore continue to make our PHEV offer attractive for this target group until we phase out cars with combustion engines. For fleet customers, or rather user-choosers, PHEVs simply offer a good opportunity to test the transition to pure electric mobility and gather experience.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 40px;\"><strong>Carsten Kort\u00fcm:<\/strong> The situation is somewhat different in Germany. PHEVs are in greater demand here in smaller fleets, while larger companies are now clearly focussing on BEVs. In the first six months of the year, we provided some 13 per cent more all-electric cars to corporate clients than in the same period the previous year.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<p><strong>We spoke earlier about how important it is to support fleet customers over and above the vehicle itself. What can fleet customers expect from Audi in the future in this respect \u2013 for example in terms of fleet management, digital tools etc.?<br \/>\n<\/strong><\/p>\n<p class=\"L\" style=\"margin-right: 63.75pt; padding-left: 40px;\"><strong>Sascha Evers:<\/strong> A major topic here \u2013 in collaboration with Volkswagen Group Fleet International \u2013 is the provision of a digital ecosystem; fleet customers are set to benefit enormously from this. Looking to the future, fleet managers could use a central ID, for example, to log in to a platform online and check vehicle populations and even maintenance intervals, by uploading mileage in real time. Also conceivable are features such as digital key management, which would considerably ease the management of pool fleets. If we take this further, we will even be able to offer specific procurement recommendations for vehicles in the future, which best match the individual usage profiles of the team members.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<div class=\"iv-modul__question\">\n<p><strong>Mr Kort\u00fcm, Mr Evers \u2013 a personal question for you both finally, if I may: Which new Audi models are your personal favourites for 2024?<\/strong><\/p>\n<p class=\"L\" style=\"margin-right: 63.75pt; padding-left: 40px;\"><strong>Carsten Kort\u00fcm:<\/strong> I think it\u2019s fairly obvious that I\u2019m a fan of the Audi Q6 e-tron (laughs). But I\u2019m personally just as excited about the Audi A5 Avant. Sascha, is it the same for you?<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 40px;\"><strong>Sascha Evers:<\/strong> Absolutely \u2013 and I\u2019ll complete the top 3 by adding the new Audi A6 e-tron. As a fleet-minded person, you\u2019ve got to love these three vehicles, because they have everything you need in our business and, apart from that, they are simply fun.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_separator color=&#8221;custom&#8221; el_width=&#8221;50&#8243; css=&#8221;&#8221; accent_color=&#8221;#2fbbc0&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_column_text css=&#8221;&#8221;]<span style=\"font-size: 10pt;\"><em>All information applies to the German market.<\/em><\/span>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<p class=\"singlecolumntext\"><span style=\"font-size: 10pt;\">Status: 29.08.2024<\/span><br \/>\n<span style=\"font-size: 10pt;\">\u00a9 Volkswagen AG<br \/>\n<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Audi is launching a host of exciting model innovations for fleet customers. In this interview with Carsten Kort\u00fcm, Head of Sales Major Customers Germany, and Sascha Evers, Fleet Sales Coordination Europe, we discuss what these innovations mean and how the brand intends to set itself even further apart from (new) competitors in the market in the future, also over and above the vehicles themselves.<\/p>\n","protected":false},"author":39,"featured_media":33617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[77,117],"tags":[],"class_list":["post-33685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backgroundknowledge","category-interview-en","newsletter-fleetnews-03-24-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cOur new model concepts meet the demands of the most diverse fleet operators.\u201d - Volkswagen Group | FleetHub<\/title>\n<meta name=\"description\" content=\"Interview mit Steffen Z\u00f6hke, Leiter Flotten, Direktkunden &amp; Remarketing von \u0160koda Auto Deutschland.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.groupfleet.com\/en\/fleettalk_audi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cOur new model concepts meet the demands of the most diverse fleet operators.\u201d - Volkswagen Group | FleetHub\" \/>\n<meta property=\"og:description\" content=\"Interview mit Steffen Z\u00f6hke, Leiter Flotten, Direktkunden &amp; Remarketing von \u0160koda Auto Deutschland.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.groupfleet.com\/en\/fleettalk_audi\/\" \/>\n<meta property=\"og:site_name\" content=\"Volkswagen Group | FleetHub\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-06T10:28:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-11T14:21:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.groupfleet.com\/wp-content\/uploads\/2024\/09\/1920x1080_a243274.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stefan Gro\u00dfer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stefan Gro\u00dfer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.groupfleet.com\\\/en\\\/fleettalk_audi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.groupfleet.com\\\/en\\\/fleettalk_audi\\\/\"},\"author\":{\"name\":\"Stefan Gro\u00dfer\",\"@id\":\"https:\\\/\\\/www.groupfleet.com\\\/de\\\/#\\\/schema\\\/person\\\/8b1d7be286fefef37804765123983b32\"},\"headline\":\"\u201cOur new model concepts meet the demands of the most diverse fleet operators.\u201d\",\"datePublished\":\"2024-09-06T10:28:09+00:00\",\"dateModified\":\"2024-09-11T14:21:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.groupfleet.com\\\/en\\\/fleettalk_audi\\\/\"},\"wordCount\":1749,\"image\":{\"@id\":\"https:\\\/\\\/www.groupfleet.com\\\/en\\\/fleettalk_audi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.groupfleet.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/1920x1080_a243274.jpg\",\"articleSection\":[\"Fleet Knowledge\",\"Interview\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.groupfleet.com\\\/en\\\/fleettalk_audi\\\/\",\"url\":\"https:\\\/\\\/www.groupfleet.com\\\/en\\\/fleettalk_audi\\\/\",\"name\":\"\u201cOur new model concepts meet the demands of the most diverse fleet operators.\u201d - 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