{"id":28091,"date":"2022-07-12T13:08:38","date_gmt":"2022-07-12T11:08:38","guid":{"rendered":"https:\/\/www.groupfleet.com\/es-formt-sich-eine-neue-welt-copy\/"},"modified":"2024-09-11T16:26:46","modified_gmt":"2024-09-11T14:26:46","slug":"interview-markus-duesmann-2","status":"publish","type":"post","link":"https:\/\/www.groupfleet.com\/en\/interview-markus-duesmann-2\/","title":{"rendered":"\u201cWith the switch to electric mobility \u2026\u201d"},"content":{"rendered":"

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\u201c\u2026 not only is the product itself critical \u2013 rather the entire ecosystem around the car.\u201d Interview with Markus Duesmann, CEO and Board of Management Member for Product Lines, AUDI AG<\/h2>\n

[\/vc_column_text][vc_empty_space][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/6″][vc_single_image image=”25399″ img_size=”770 x 430″][\/vc_column][vc_column width=”2\/6″][vc_column_text]Audi is playing a major role in the Volkswagen Group in successfully creating the future of electric mobility. In the second part of our interview with Markus Duesmann, CEO and Board of Management Member for Product Lines at AUDI AG, read about what really matters when it comes to the transformation towards electric mobility.<\/strong><\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column css=”.vc_custom_1663594233237{background-color: #eef5f8 !important;}”][vc_column_text]<\/p>\n

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What is your wish for the transformation of the automotive industry? What role do you play as CEO of Audi?<\/strong><\/p>\n<\/div>\n

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My focus is on technology clarity. In terms of efficiency, electric mobility is by far the most efficient way to achieve decarbonisation. We therefore have to focus our strengths on a drive type and the corresponding infrastructure. After all, we have no time to lose \u2013 climate change will not brook delay.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Apart from the charging infrastructure, many customers still have concerns regarding the range of electric cars. The buzzword here is \u201crange anxiety\u201d. Is this concern justified?<\/strong><\/p>\n<\/div>\n

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The electric car has clearly come a long way and is absolutely ideal for everyday use. Take the Q4 e-tron with rear-wheel drive, for example, (editor\u2019s note: power consumption in kWh\/100 km (NEDC): combined 18.3-15.0; CO\u2082 emissions in g\/km: combined 0; efficiency class: A+++)\u00b9\u207e, which has a range of up to 528 kilometres (according to WLTP). Or the Audi A6 e-tron concept vehicle (editor\u2019s note: this concept vehicle is not available as a production model), which has a range of about 700 kilometres or more (according to WLTP) and in the past year has provided a clear glimpse of our Premium Platform Electric. In my view, however, the topic will become less important in general with the development of a comprehensive charging infrastructure.<\/p>\n<\/div>\n<\/div>\n

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Which ecosystem are you planning in relation to the Audi e-models?<\/strong><\/p>\n<\/div>\n

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With the transformation to electric mobility and automated driving, what matters more than ever is not only the product itself \u2013 rather the entire ecosystem around the car. This increases the number of customer touch points exponentially \u2013 and this is where we are focusing our attention. As a first step, this means that we will make electric mobility more attractive overall, for example with our offers in relation to charging. The ecosystem is likely to include services and experience offers in many other areas of life outside of pure mobility.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Which digital offers are especially interesting for Audi customers?<\/strong><\/p>\n<\/div>\n

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Digitalisation gives us the opportunity to adapt the car even more effectively to the individual needs of drivers \u2013 from a personalised user journey to individually bookable services through to personal profiles in the car. An example of this are our functions on demand, in other words functions that customers can order additionally even after they have purchased the car. Such upgrades, for example in the area of \u201clight\u201d or \u201cnavigation\u201d, are then simply installed over the air.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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“Studien zeigen, dass viele Autofahrende bestimmte Situationen im Stra\u00dfenverkehr als belastend empfinden. In selbstfahrenden Autos k\u00f6nnten sie w\u00e4hlen.”<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Markus Duesmann<\/cite><\/strong><\/span><\/p>\n<\/div>\n

Vorsitzender des Vorstands und Vorstand f\u00fcr Baureihen, AUDI AG<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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The century of the combustion engine is coming to an end \u2013 yet many company fleets continue to rely on combustion engine vehicles at present. How long more will you keep classical diesel and petrol engines in your portfolio?<\/strong><\/p>\n<\/div>\n

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We have made a decision to successively discontinue production of our final combustion engine models in 2033. And we want to make this phase-out as smooth as possible for our customers. We are therefore continuing to put our heart and soul into enhancing our combustion engine models to achieve greater efficiency and performance. We will thus have a highly attractive range of options for business and fleet customers for quite some time yet. The development of the final combustion engine generation is already in full swing.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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What does that mean specifically for the popular Audi A4 and Audi A6 company cars?<\/strong><\/p>\n<\/div>\n

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A successor model featuring a combustion engine will be launched once more for both cars in the coming years. We will leverage the best possible potential to optimise performance and efficiency and also enhance them consistently in line with the requirements of customers in the fleet sector. The next new generation may then already be fully electric.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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You presented an extremely powerful, all-electric road-going model from Audi Sport …<\/strong><\/p>\n<\/div>\n

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\u2026 You mean the Audi RS e-tron GT (editor\u2019s note: power consumption in kWh\/100 km (NEDC): combined 20.2-19.3; CO\u2082 emissions in g\/km: combined 0; efficiency class: A+++)\u00b9\u207e.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Which customers are you targeting with this model?<\/strong><\/p>\n<\/div>\n

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The vehicle marks the beginning of a new era \u2013 at Audi we refer to it as the electric spearhead. Even if the Gran Turismo meets a relatively pointed target group, it is definitely a car for car lovers, who believe in an electric future and treasure the typical Audi design, quality and appearance from the inside out combined with everyday practicality.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Keyword Autonomous driving \u2013 virtually all car manufacturers have made wholehearted promises in this respect in the past, yet there are still many questions to be answered before it becomes a reality. When can\/will we actually be able to drive autonomously.<\/strong><\/p>\n<\/div>\n

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It is difficult if not impossible to commit to a specific year at this stage. The automation levels we see presently on the market will gradually be enhanced in certain situations or areas. On a wider scale, cars will certainly be able to navigate certain road sections autonomously by the second half of this decade. I take that as read, and that is what we are working towards. The technology needed is extremely complex.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Many people really enjoy driving cars. Why is autonomous driving desirable at all?<\/strong><\/p>\n<\/div>\n

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I think it is very much about having the choice. Drivers have the possibility to decide themselves how they want to get from A to B. Studies show that many drivers find certain traffic situations stressful and for many it is also simply a waste of time. With autonomous cars they have the choice. This offers significant advantages for company car drivers in particular. Anyone who regularly drives long distances or on the motorway could benefit enormously.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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The prerequisite for a smart car is without doubt a standard operating system, which is then used in all Group models \u2013 when and in which vehicle will it be used for the first time?<\/strong><\/p>\n<\/div>\n

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CARIAD is developing the E\u00b3 2.0 software platform for all Group vehicles. It will provide the basis for a completely new digital ecosystem, new data-based business models and autonomous driving. It will be used in up to 40 million vehicles in the Group, by 2030. As early as next year, we will be using the Premium E\u00b3 1.2 software platform, which will enable us to take a great leap forward.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Mr Duesmann, what are your personal goals for the coming years? What drives you? Where is Audi\u2019s journey leading?<\/strong><\/p>\n<\/div>\n

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As an engineer, I am firmly convinced that we can solve many problems in the world with technology. In this respect, I see that the automotive industry can contribute enormously to the battle against climate change through technical innovations. The aspiration for Audi, and also for me personally, is that we can offer people the freedom of individual mobility in an era of climate change, too. It is an incredible opportunity for us!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Read why the future of mobility is electric in the first part of our interview with Markus Duesmann.<\/p>\n

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Read on<\/a>[\/vc_column_text][vc_column_text]Vita<\/b><\/p>\n